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2020’s unexpected events certainly change the marketing landscape, along with a whole host of other things. This year has been transformative to say the least, and the effects of this drastic shift remain to be seen. However, there are still a couple of key marketing trends 2020 has to offer that can greatly benefit your business. Here are 5 key takeaways of the current marketing climate.
Email Marketing Is Still Important
Though many view email marketing as somewhat ancient, it proves to still be relevant in the modern age. At the very least, keeping regular contact on Rocket Responder with your consumer or client base gives you valuable exposure and brand recognition that is difficult to replicate in other spaces. Marketing trends will forever center around cultivating a loyal, dedicated customer base. Email marketing with Aweber is well-suited for this goal and remains one of the best things you can do for your business.
If you are looking to learn more on email marketing, give this email marketing article a read!
Efficiency Is a Top Priority
In order to succeed in today’s digital age, it’s important to focus your brand strategy around efficiency—in all areas. Though it’s nothing new, optimization of processes remains one of the most crucial marketing trends 2020 has to offer. After all, our attention span is now shorter than ever, so you have less time to grab your potential consumer’s attention.
You can think of efficiency in a couple of ways: You’ll want your ads to run smoothly and get to the point quickly. You’ll want to make sure it’s easy for your consumer to reach a purchasing page. By improving your website, your consumer is much more likely to buy your product or service, simply because it’s more accessible. Investing in software with Appsumo proves to be an excellent brand strategy, though it may not be the first thing that comes to mind. 2020’s buyers need to be able to reach your product or service with ease in order to consider purchasing it.
And make sure you’re making your workspace efficient as well! Check out Swingline for all the office supplies to keep yourself organized.
Voice Search Is the New Normal
One of the most novel marketing trends 2020 has to offer is the rise of the voice search. This year, we’ll see a rise in the use of smart home systems like Amazon Alexa and Facebook Portal. In fact, it’s estimated that half of all searches will be through voice search, without looking at a screen.
That being said, SEO optimization is more important than ever. You’ll want to make sure that your business or brand is properly optimized so that it comes up through a vocal search. If your brand is within the first few search query results, it’s likely that you’ll get little to no organic traffic to your site. In 2020, visibility by voice is key to your marketing success.
Just like efficiency, presentation continues to be one of the most important marketing trends 2020 can offer despite being a well-known concept. You’ll want to focus not only visibility, but what is visible when people visit your site or landing page. If you are working on a video, you might want to check out Animoto for a quick and easy video maker with different types of styles! In 2020, consumers value transparency, so make sure your brand reflects that.
Use clear, concise language to get your business’ message across. You’ll also want to make sure you’re representing yourself consistently across all platforms. Therefore, developing graphic templates or logos from places like Canva that are specific to your brand can be extremely useful. If you’re creating content from scratch, make sure you use a high-quality camera or invest in a professional freelance photographer. You can also use sites like Master Class to help you learn how to make creative, engaging, unique content. If you haven’t started accepting online payments in your own sites you can take a look at Square Online Checkout which allows you to have easy checkout links to help you start accepting payments online.
Not familiar with developing graphics? Give this photoshop tutorial for beginners a go!
Social Media Marketing Is Vital
When studying marketing trends, social media should always be a top priority. Focusing on social media exposure continues to be one of the most productive marketing trends 2020 can give. Sites like Instagram or YouTube harbor almost exclusively video or photo content, which is much more engaging than a text ad. Moreover, social media gives you the opportunity to connect with your audience on a more personal level, which builds valuable consumer trust and connections.
Make sure your social media representation is consistent with your website. In many ways, your social media accounts serve as part of your business’ portfolio. It pays to focus on consistency. You can also hire a social media marketing agency through Tailwind to help you reach your social media-specific goals. Regardless, investing in social media marketing is well worth your time.
If you are looking to learn more on social media marketing, give this social media marketing article a read!
When it comes to 2020 marketing trends, focusing on strictly digital content is no doubt the best way to boost your ROI. By investing in your brand’s presentation, SEO optimization, visibility and social media, you’re bound to see some noticeable results in no time at all.