A careers page is something that a shocking amount of companies don’t have listed on their website. While it might seem obvious to include, job posting sites like ZipRecruiter have become increasingly popular. Due to the ease of use, and a need for recruiting tools, these sites work and make sense for many organizations. Still, it’s vital to host all facets of your company on your website in order to present a full picture of what your organization is. So when looking at how to develop a careers page for your site, what’s there to know?

Why Do You Need A Careers Page?

When starting out, it’s important to remember why you should have a careers page on your website. Sites like ZipRecruiter and Indeed are powerful resources . You can match them also with a careers page to have control of the content.You can include links to additional pages like company culture, mission statement, etc. Beyond that, with a careers page, you have the ability to market your job openings to search engines, and job seekers. That means wider organic visibility and candidates/applicants who are interested in your organization.

Starting Tips for How to Develop a Careers Page

So now that we understand why it’s a good idea to have a company careers page, the big question is how to develop one. There are a few things you should be considering when first developing your career page:

• Visibility: As you do for the entirety of your company site, you want it to be easily navigable, and easy to spot. It’s often best to list your careers page somewhere in your site’s navigation bar so it is easily identifiable. Also, ensure it is properly named, like “careers”, so it’s difficult to miss for casual viewers.
• Design: Keep the design of your careers page clean, direct, and not impacted. Overloading with info can cause visitors to miss the point of the page. Keep the focus on the content you’re presenting, which in this case is your career openings.
• Essential info: When job seekers are searching for openings, there are often a few key things they want to see in a job description. The info you want to list on the career page(s) are salary, position info, a list of benefits, company values, and unique organization traits.
• Simple: When developing a careers page, it’s best to stick to the three-click rule. An interested candidate should be able to fill out a full application in a matter of three clicks. First, to get to the careers page from the home page. Second, to see the job description. And finally, to fill out the application and/or submit their resume.

After Creating Your Careers Page

It’s not as simple as just creating your careers page and leaving it be. You’ll need to make sure to keep up on refreshing the page, updating as time goes on, and ensuring there are no errors that creep up. Here are just a few things to consider when optimizing your careers page:

• Integrate with job boards: Growing your visibility is always the goal when trying to hire. You need to ensure that you are getting the best possible candidates. You can integrate your career page with ZipRecruiter, especially if you work with these site frequently.
• Add additional sharing features: Make it easy and accessible for users to share your careers page to a friend or professional contact. Add things such as an email function, job alert notifications, your LinkedIn page, and more.
• Optimize for online search: The biggest benefit to using your own careers page for hiring is being able to capture additional visibility for your website. It will take time and testing to grow your visibility. So, change and test different languages, keywords, formatting, etc. to give your site the best chance of recruiting users.

Use Job Boards

When looking at how to develop a careers page, it’s most important to remember what you want to achieve with your page. Providing visibility to your job positions should be most important. But you can also focus on other key points important to your organization. Combining your efforts alongside using an online job board such as ZipRecruiter will help you find the right fit for all of your job openings.