In order to be a successful business or brand, it’s essential to be on social media. However, with so many platforms, it can be difficult to determine which site is the best for consistent exposure. We’ve compiled a social media sites list so that you can find the best social media platforms for marketing needs. We’ll also share a couple of tools you can use to help you better stand out from the crowd.
We know platforms for job hunting are a little different, so we didn’t include this in our official list.
Best Social Media Platforms for Marketing
Below, we’ll delve into a list of social media sites with the most actively engaged users.
Facebook is by far the most popular platform on this social media sites list. With 2.45 billion active users, it’s hard to beat the potential exposure that this site offers. Best of all, Facebook has a number of integrated business tools for promoting your product, page, or service. To compete in today’s competitive marketplace, it’s essential for your business to have a Facebook presence.
We all know that managing a social media (or multiple) can at times be daunting. This is especially if you are just getting started and want your social media to look professional! If you have the resources, we recommend leaning on ZipRecruiter to help you find the right person for the job! There are many employees who specialize in social media growth out there that can help take a daunting task off your hands!
YouTube is a great way to make passive income for individuals or brands. The site hosts endless videos created by users that can be monetized to generate advertisement revenue. YouTube boasts 2 billion active users, making it widely available and popular worldwide.
And if you’re planning on becoming a content creator, or just looking to market your business on YouTube, it’s best to gain some knowledge of the platform from an expert. You can check out JustAnswer to chat with an expert in the field about what steps you can take to boost your YouTube reach. They have thousands of experts for all different types of fields waiting to chat with you.
WhatsApp is a widely active social network, with over 1.5 billion active monthly users. It allows you to securely send messages for free to other users on the app. It can be potentially a great way to communicate with clients who may not have online access to your products or services otherwise.
An app like WhatsApp is by far one of the best social media platforms for marketing that isn’t too competitive as well.
Instagram has about 500 million active users and is one of the increasingly popular platforms with integrated business tools. The site allows established brands to link directly to e-commerce shops or products, making this one of the most monetizable platforms on this social media sites list. You can use a posting schedule manager like Tailwind which will automatically post your content according to current engagement analytics.
If you have an e-commerce shop or planning to start one, check out ShippingEasy, an e-commerce shipping software that makes shipping your product easy!
Looking for more on e-commerce, give this article on best e-commerce and small business platforms a read!
TikTok is certainly the most up and coming platform on our social media sites list. Although relatively new, the site already has 800 million active users worldwide and features short video clips. TikTok users usually spend an average of 52 minutes on the app on a daily basis. This helps make TikTok one of the best social media platforms for marketing your business, as users engage heavily with content.
How to Set Yourself Apart on Social Media
With so many competitors out there, it can be difficult to stand out on social media. Below, we’ll go over some of the most helpful websites and platforms that will truly help you distinguish your personal profile or brand. Pairing this with the usage of the best social media platforms for marketing will help bring your business to the next level.
Shutterstock can help you source high-quality images, music, and vectors and videos for your various social, business or art projects. The site also has embedded software and plugins to help you create high-quality content.
The very best way to build your social media presence is by trial and error. Doing the work is what will lead you to success down the line, but how do you start this process? It’s no good going in blind, so where do we start to learn the trade and ins and outs?
We recommend starting with an expert taught course, such as Lilly Singh’s class hosted on Skillshare, titled “Social Media Storytelling”. Singh is a video producer, late night host and YouTube star. In this course, she runs through all the tips and tricks that helped her create a successful channel across multiple platforms, and how best to create a story to share with your audience. She also dives into how to manage social media posting, choosing goals to power your success and more!
And if you join Skillshare today, you can get access to two weeks of premium for free!
3.Investing in a High-Quality Camera
If you’re serious about your social media or really enjoy the process of creating high-quality photos, you’ll want to invest in a high-quality camera. An entry-level is less than $500, so you can certainly get started without emptying out your wallet.
MasterClass allows you to learn from some of the biggest names in the business from the comfort of your home. With your subscription, you can take advantage of courses on marketing or photography, which will make it easier for you to stand out on various social media sites.
If you’re looking for other great platforms that can help you with photo editing and photoshop, give this article a look!
An Adobe creative cloud subscription is a great investment. With your subscription, you’ll have access to video, photo, and illustration editing tools that will help your social accounts truly stand out from the crowd. While Adobe software may require a bit of a learning curve to get started, there are tons of available to assist you in your journey.
Looking for an easy way to edit your photos? In which case, you need Inpixio. This photo software editor has no annual fee and allows you to edit without limits. You’ll be able to quickly remove any unwanted aspects from your pictures with no trouble at all, or add in impressive special effects.
Canva is an excellent design editor that enables you to make high-quality posters, graphics, and mixed media from the comfort of your desktop. You can also use the site to make engaging presentations or virtual posters to share on your favorite social media sites.
Envato Elements offers you access to unlimited digital assets like stock photos, fonts, graphics, videos, and music that you can license to use on your social media page. If you’re serious about making your social page feel polished and professional, Envato Elements is a great place to start.
Using this social media sites list, you can exponentially expand the growth and reach of your business or brand. Remember that it’s imperative to be visible in order to be successful in a highly competitive market. However, with the tools and social media sites in this list, you’re one step closer to success. And if you’re looking for a platform to effectively find employees, check out LinkedIn Jobs!
Looking to learn about more platforms? How about e-mail marketing platforms?
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