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We have all heard how amazing and effective email marketing can be. You send out a simple campaign and your inbox is suddenly flooded with leads, sales and other opportunities – right? Well the answer is yes and no. There certainly is the potential for that to be the case but first you need to identify your needs. To start off, determine which email marketing platform is best for you and learn how to use it.
If you have ever searched something along the lines of ‘best email marketing platforms’ you know that there are literally hundreds of services out there. It can be a daunting task sifting through the results and trying to figure out which service is best for your business. There are a variety of factors you should consider such as your current size and structure, short- and long-term goals, your budget and the specific product or service you offer.
Also if you are trying to sell your product or service not just through email marketing? Check out LinkedIn Sales Navigator. LinkedIn Sales Navigator helps Sales professionals find customers through social selling.
With that being said, we have complied a list of what we feel are some of the best email marketing services and highlighted their main differentiating features.
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Also, if you have your own Ecommerce brand and are looking for places to sell your products, you can set up your own online store on Square Ecommerce. This can be a great way for someone to make money remotely. You can even promote your brand via email marketing! Another viable option is Constant Contact, which helps you build your website, market, and sell online.
Perhaps the best feature of Rocket Responder is that it is easy to use. It was designed to be an uncomplicated and user-friendly service. This makes it an excellent choice for small, independent businesses who do not necessarily have a dedicated marketing department. Do not let its simplicity fool you, Rocket Responder is a very powerful tool.
- Lead capture pages
- List segmentation
- Fully customizable autoresponder service
The visuals that the service offers are aesthetically appealing and their new drag and drop template system makes designing quick and simple. Their pricing is very competitive in comparison to other email platforms and they also offer a free 30-day trial period.
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This is another popular email marketing platform since it integrates with nearly all software out there. Aweber is especially a good fit for E-commerce companies. Aweber offers list segmentation that is based on the user’s actions. The user interface has a sleek appearance and it can output great looking forms for capturing email addresses on your website.
Additional Features Include:
- Email newsletters
- Automatic blog post emails
- Drag and drop editing
- Email automation
- Team but that allows multiple users to work within a single account
It is a bit pricier but if you are looking for a more powerful tool or have a larger organization Aweber would be a good fit. This is certainly a great choice if you are looking to take your business to the next level and need everybody to be on the same page. They also offer a free 30-day trial and additional support resources such as Aweber Tutorial for Beginners are available as well.
If you are looking to develop an innovative and dynamic email marketing strategy Constant Contact may be a good fit for you. In recent years they have added some unique features that many other email marking services do not offer including surveys and social campaigns. Constant Contact has a marketplace of over 400 apps and integrations which allows users to tailor their marketing efforts to their niche product or service.
Additional Core Features:
- Recurring newsletters
- A/B testing
- Basic automations
It also is an excellent email platform if your organization manages events on a regular basis. It integrates with Eventbrite and you can easily manage your invitations, registrations and tickets all in one place. Managing an event is already a huge task on its own, using an email service like Constant Contact can help to streamline that process.
This is one of the most popular email marketing platforms used across the world today. It is an ideal email platform for small to medium sizes businesses. It facilitates weekly or monthly newsletters, email campaigns and has strong social media focus and integration. The platform allows you to customize emails and provides a decent selection of templates. It also has designs that are quite user friendly to work with. It allows you embed a customized form on your site, create effective popups and share your forms across all your digital channels. There is an assortment of reporting tools that will help you keep tabs on how your audience is growing.
It also allows you to cater your offerings to specific segments. MailChimp offers a free service and while it is slightly more limited than their paid version it is a great way to get started. MailChimp Unboxed is another resource which offers a complete guide to MailChimp for beginners. This is the perfect service for the absolute beginner to start out with.
This email marketing service is an excellent choice if you are an E-commerce company. One of the best features is its ability to synchronize your contact lists from most major platforms. This is especially handy for those who already have a large contact list that they are working with. If you are looking to create impactful email content and receive feedback as to how it was received by your customers SendinBlue is a great choice. You will be able to see where, when and how users opened your emails.
If you are also looking to improve your sales performance (who isn’t?) there are some amazing transactional options available. Features can encourage customers to make a purchase, store their account password for easy login and remind them about items they left in their shopping cart. This email marketing platform can take a little bit of technical know how to set up, but it offers amazing potential.
Email marketing is one of the most accessible and effective methods for showcasing your brand, mission and products. If you need help shaping your company’s brand prior to diving into email marketing we recommend Donald Miller’s ‘Building A Story Brand’ book. It offers wonderful insight into connecting with your customers and growing your business.
No matter what product or service you offer everyone is looking to create strong ongoing relationships with their customers. Email marketing services can turn into your best friend if used efficiently. Your path to success starts with identifying your target audience. Once you have determined your niche you will be able to develop a concise marketing strategy. Your chosen email platform will help you realize your goals and achieve success.
Looking to learn more about other platforms, check out our article on Best Website Builder Platforms!
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