In the technological age of business, having a well structured, adaptive and simplistic ecommerce platform on your business site is key to a successful business strategy. Ecommerce is vital for promotion and sale of your business’ products and services, as well as online transaction management. Without a reliable ecommerce platform integrated into your site, it’s difficult for your business to succeed.
As it stands, the two big players in ecommerce are BigCommerce and Magento. Both have powerful and well-crafted ecommerce platforms, but each have major differences that can make or break your business’ success. We’ll break down BigCommerce vs. Magento ecommerce platforms and show how each can work with your business, and who we recommend.
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BigCommerce: Ecommerce Platform
- Fully hosted, with no bandwidth caps or limits
- Full integration with Amazon and eBay
- No free version available, only paid options.
- Social selling integrations with Facebook
- Extensive business management tools (product management, order management, shipping, etc.)
- ShipperHQ integration
- Unique plans that provide services for businesses of varying sizes and outputs
- Limited content management tools
BigCommerce is more than just an ecommerce platform, it’s a simplistic management tool for all of your ecommerce needs. While customers worry about building and customizing their store pages, BigCommerce deals with all of the nuts and bolts, as the platform is fully hosted and handles all security and updates to the system.
BigCommerce has great features that handle all facets of your sales, including orders, marketing, analytics, products and even a built-in CRM. BigCommerce is set up well for any growing business who is looking for a full suite of sales management tools.
The biggest downside to BigCommerce is the lack of a free option, which Magento can offer.
Also on a side note: If you are reading this review and are not in the e-commerce business just yet but have your own shop, Square has Square Terminal which is a great piece of hardware that can help make day to day transactions for small businesses a breeze!
Magento: Ecommerce Plaform
- Free to use option available, paid version needed for hosting capabilities (comes at a steep price)
- Integrated with PayPal and Authorize.net
- An advanced software engineering tool with loads of features, but needs web development experience in order to use
- Includes inventory management, API, order processing, customer service, marketing, SEO features, and more.
Magento is seen as the most popular solution currently available for ecommerce. With a free and paid version, Magento offers both beginner and advanced users a whole host of features that sets up your business, but it’s not totally user friendly.
Regardless of using the free or paid version, users will certainly need to be familiar with web development. This ecommerce platform include a bit of a technical setup which can be quite demanding and less ease of use such as BigCommerce. Exterior costs such as hosting, maintenance costs and support can run your business upwards of $15,000 a year.
So which one is right for your business? BigCommerce vs. Magento
All in all, we would say that Magento is the right platform for some users. Magento is great for scaling companies with 1000+ products, self sufficient hosting capabilities, technical web development knowledge and more. On the other hand, BigCommerce is clearly a more suitable ecommerce platform for users who are looking to establish an ecommerce business within their site. While each offers similar integrations, features and customization, BigCommerce does this at a fair price (in comparison to Magento’s premium plan) and has full hosting and tech support integrated to keep you focused on what’s most important, the health and prosperity of your business.
Enjoyed learning and reading about the differences of BigCommerce vs Magento? Finding yourself wanting to read a bit more on what other platforms are out there? If so, check out this article on Best Ecommerce Platforms for Startups and Small Businesses and really dig deep into all the possible options out there!
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