The holiday season is a busy time for marketers, and knowing these email marketing best practices can help your company succeed. Whether you need to reach new clients or retain loyal ones, email marketing is a valuable strategy any time of the year. But it’s especially important during the holiday season.
Shoppers are eager to get offers and discounts to help them save money on presents. And the easiest way to share these types of promotions with them is through email marketing. In this article, we’ll share a couple of email marketing tips to make your holiday season one for the books!
Email Marketing Best Practices – 5 Tips All Marketers Should Know
Improve Your SEO
Your ability to make a profit this season boils down to your ability to reach your audience. Whether it’s your first year as a company or your 100th, ensuring your SEO campaigns are in the best shape possible proves absolutely crucial.
But knowing what you need to improve might not remain an easy task. After all, most companies continuously make changes to their marketing techniques in response to new technology and alterations in what consumers want.
Constant Contact helps many brands better target their audience by offering detailed SEO recommendations when you purchase their Premium plan. It is their most expensive plan, but we think it’s well worth the price to help you find your audience!
Write Festive Content
Writing holiday-centered emails requires you to create content with the same festive lingo. After all, you want your customers to be delighted when they open the email!
If you are struggling to come up with content, give Constant Contact’s AI platform a try. In just a few clicks, you can create copy that’s relevant to your campaign. Just type in a few keywords, and you’ll have the perfect text that’s built to increase opens!
Don’t wait until the last moment to plan your Christmas or holiday campaign. People start thinking about gifts months ahead of the day, so you’re company also has to be prepared for this rush. Regardless of if you’re an online store or a service-based industry, you need to reach your clients early to be successful.
Planning a month or two before the holidays gives your team ample prep time to create the perfect campaign. It’ll also give your shoppers time to think about what they want to get their loved ones!
Test Different Email Formats
Not sure what type of Christmas message appeals to your client base? With A/B Testing, you can try out different email subject lines to see what has a better open or click rate.
Thankfully, this is all part of Constant Contact’s platform when you choose the Standard or Premium plans. You can send out different subject lines to different parts of your contact list. After a set amount of time, you’ll be notified about the success rate of each option.
This is one of those email marketing tips that can be applied to any campaign – not just seasonal ones!
Don’t Forget About Social Media
Email marketing is just one of the many ways to reach your clients. We also want to remind your team that social media is also a good way to engage with your audience. Create timely Facebook, Instagram, or LinkedIn posts to offer discounts or announce holiday-specific promotions.
The best thing about using Constant Contact is its versatility. As a digital marketing company, they can assist with every aspect of your campaign. From social media posts and SMS marketing to email design and automation, Constant Contact is a marketer’s best friend. And if you need some tips on working with social, here are some key things to know.
Which Plan Should You Get?
Here’s a note about Constant Contact’s plans: you can get great features regardless of which plan you choose. However, not all the features listed above are available in the Lite plan. to get access to more features, you need to pay for either the Standard or Premium plans. The Standard plan includes everything in the Lite plan plus:
- Contact segmentation
- Email scheduling
- Ready-made content automating
- Drill down reporting
- A/B testing for subject lines
The Premium plan is the only plan that contains everything in the Lite and Standard plans, in addition to:
- Customized content automation
- Google Ads Manager access
- SEO suggestions
- Revenue feedback
- Custom segmentation
Earn More This Holiday Season
For many companies, the holidays are the most important time of the year. And we know that creating an engaging email campaign takes a lot of planning. But with the best email marketing practices, it can have a major impact on the success of your business.
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