Nowadays, it seems like everyone is on TikTok. This social media platform has taken off as a way for users to share videos. With an array of filters and “TikTok trends,” it allows for a lot of creative advertising. Since so many people have the app, businesses, content creators, and social media managers turn to TikTok.
So, knowing how to advertise on TikTok can have many benefits and help you reach many people.
Why You Should Advertise on TikTok
When considering what platforms you want to use for advertising, you need to look for one that gives you the best returns for your investment. After all, you have to highlight your brand without exceeding your marketing budget.
So, why should you use TikTok over other platforms? First, TikTok allows you to improve brand awareness better than other options. Currently, TikTok users find TikTok In-Feeds Ads 23% more memorable than TV ads. In addition, 72% of users state TikTok ads help them remember a particular brand.
Even better, 28% of TikTok users report having made an impulse purchase after viewing a TikTok ad. So, TikTok gives you the greatest chance of increasing your sales!
Finally, users find TikTok ads 1.3 times more memorable and re-watchable than ads they have seen in other places.
How to Advertise on TikTok
First, you need to start on TikTok’s Ads Manager page. Here, you have all the needed features to create paid ads.
The Ads Manager will help you get the money out of your ad. First, TikTok has a worldwide reach, so you’ll have the opportunity to target your audience in over 150 countries. Sort your audience by gender, interests, location, and other defining factors. So, it will help your ad reach the right audience and reach all your objectives. With the Ads Manager, you have the ability to use automatic targeting. That way, you’ll ensure your ads are reaching people that are actively searching for your products.
Creating ads on TikTok couldn’t be any easier. Once you sign up, you’ll be able to get creative on TikTok Ad Manager. Browse TikTok’s video templates, top ad examples, and trending sounds, videos, and hashtags. You’ll be able to edit your videos to make your ads look just like TikTok videos.
All you need to do is set your objective, set your budget and audience and add content. Then, submit your ad!
Once you know how to advertise on TikTok, you’ll unlock so many new opportunities for your business and product!
TikTok Spark Ads
Now that you know how to advertise on TikTok, it’s worth looking into TikTok Spark Ads. Spark Ads allows you to use organic TikTok posts as your ads. Since TikTok Spark Ads use real accounts, your posts receive all the likes, comments, shares, and follows from the video. You can use the TikTok Ad Manager to create Spark Ads.
To do so, set up your TikTok Business Account with TikTok for Business. Then, either upload a new video on the Ads Manager or choose any of your existing posts.
Next, choose your Advertising Objective. Then, make your selections for your Ad Group and Campaign. You’ll want to make sure “Use TikTok account to deliver Spark Ads” is turned on. Then, choose “Use account owned by you.” This will allow you to choose whichever posts you want to promote or upload a new one.
TikTok Spark Ads have many benefits. Using organic TikTok pages and posts allows you to build your brand image and trust. You’ll also see an increase in ad performance, leading to a lasting marketing impact.
Also, you’ll have access to lots of TikTok features like Duet, Stitch, and Stickers. As such, Spark Ads prove highly effective with your target audience!
Start with TikTok Advertising
You now know how to advertise on TikTok and use Spark Ads to help promote your business. Register Now on TikTok Ad Manager. To do this, create an account with your email or phone number and choose a password. Or, if you already have a TikTok account, sign up using the platform.
Then, select your business’s industry and type your business’s name. You can also customize your account more by entering your country, time zone, and currency for billing. And that’s all! Then, you’re on your way to creating TikTok ads to help grow your business!
Social media serves as a helpful tool for promoting your business and having an online presence. So, knowing how to advertise on TikTok with Spark ads empowers you to grow your business.
Learn how to use other social media platforms to grow your business and reach all kinds of consumers. And if you’re looking to hire in your business, you can also use social media to post job openings. Or maybe you’re looking to use social media as your job and become an influencer. Social media, whether you love it or hate it, has so many opportunities for businesses and advertising!
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