If you’re looking for a tutorial on how to post a job on Facebook, you’ve come to the right place.

Facebook is a huge platform with tons of accessibility for businesses, employers, marketers and more. The social media platform is rapidly growing (even to this day), and is a vital tool for businesses to market themselves, their products and their brand. 

If you’re in the process of expanding your team and looking to hire, alongside using a job platform such as ZipRecruiter, Facebook can be a great tool to promote your opening and try to garner the attention of top local applicants. 

If you need more information on the right process to follow to hire the right employee, check this full guide.

Here’s how to post a job on Facebook, and how to find the right candidates, with Jobs on Facebook .

How to Post a Job on Facebook

1. Login/Create Your Facebook Business Profile
2. Click the Jobs Icon
3. Select “Hiring”
4. Add the information about the Position available
5. Post your Job

Login/Create Your Facebook Business Profile

The Facebook Jobs posting is available to business accounts or business pages, so if you don’t have one, you’re going to need to make sure to create one.

How to Create and Post a Job Listing on Facebook

Once logged in, you’ll want to click the “Jobs” icon on the left hand side of your News Feed. Click “Hiring”  “Create Job”, where you will be led to fill out information pertaining to your job posting. Be ready to provide information about the job posting, such as:

• Job title
• Location
• Job Type (Full-time, part-time, volunteer, etc.)
• Salary Range and Salary Type
• Screening Questions (when applicable)
• Photo to present to candidate

Be considerate of what details you include in your job posting and description. The best way to find candidates that are both a good fit and well qualified is to write your job posting with a focus on your main priorities. Take time to think about what things you most want in a “perfect candidate”, and try to work these things into the description and posting.

Optimize the Posting, Consider Boosting Your Post

Once the posting has been approved and posted, the work doesn’t end here. You’ll want to check in on the reach and engagement of your post. Getting to the right candidates on Facebook means you’ll need to try to engage with your target audience. Look at things such as post impressions, reach, etc. and try to tweak/optimize the job description, picture, etc. to continuously grow your audience engagement.

If you’re working with limited organic engagement, try online tools like SEMrush to evaluate competitors and conduct keyword research to optimize your organic traffic. You can also consider boosting your job post with paid advertising. You’ll have the option to target a specific audience in order to put your job posting in the right space. This is a good option for smaller businesses with a limited online presence.

Don’t Limit Your Reach

Jobs for Facebook has a growing hold on the online job posting market, but it’s certainly still not the go to for candidates. You’ll want to make sure to publish your job posting in multiple spaces and boards to keep your reach growing and expansive. 

Our top pick is ZipRecruiter, the go-to for most job seekers. and posting on their platform would help to expand your reach for your job posting. 

A service like ZipRecruiter will likely give you better access to qualified candidates, more tools and a more narrow and focused space for job posting. It’s best to use Facebook as a secondary, organic market for recruiting, and then focus your main efforts on a tool such as ZipRecruiter.

If you’re looking for more options for Job Platforms, check our article about the 3 Best Job Posting Sites in 2021

It’s also best to recruit in additional paths/avenues that you have at your disposal. Here are a few other ways to recruit for a job posting outside of services like Facebook/ZipRecruiter:

• Ask for referrals through your network (friends/family/employees/associates/etc.)
• Attend job fairs at local universities
• Build a career page on your business website
• Consider using a staffing agency
• Advertise locally (classified, pamphlets, etc.)

Be Prompt and Responsive to Applicants

Facebook offers access to a huge network and audience, so there are plenty of opportunities to market your posting to interested candidates. That being said, make sure to be quick to respond with interested candidates that you see with potential. Because the Facebook job market is growing, there are numerous businesses seeking interested candidates, so it’s essential to be responsive to keep interest with candidates.

Remember when thinking about how to post a job on Facebook, it’s all about getting your reach and engagement on your opening. Work to optimize your listing, reach out to potential candidates (whether through Facebook, ZipRecruiter, your network or other avenues), and spend time re-thinking your hiring strategy when things stagnate. As long as you spend the time and engage with your audience, you’re on the right track to find the most qualified candidates.