How to Post Job Openings on Social Media Platforms

Many of us use social media in our personal lives. But businesses can also use it to post job openings to find new employees. Social media is a valuable tool proven to be beneficial to many different types of companies. Not only does it boost online presence, but it also allows recruiters to connect with job seekers.

Keep reading to learn more about how your company can utilize the following social media platforms to help during the hiring process!

4 Ways to Use Social Media to Post Job Openings

Besides using these sites to post job openings, you can use social media to interact with your clients and customers. If you’re looking for a more traditional method of hiring employees, then we recommend using a job board, like ZipRecruiter.


If you want to post job openings on social media, then Facebook makes it easier than ever to help you find the right employees. There are several ways to utilize Facebook for hiring. The easiest, most straightforward way is to use their proprietary job board. You can list open roles with the site, allowing Facebook members to search for jobs and apply through Facebook itself.

You can also choose to advertise your open roles through Facebook groups. Join groups based on your industry or region and post a public listing with all the detailed information about the job to the group members.

As a rule of thumb, it’s a good idea to create a professional company page rather than posting from your personal Facebook account. That way, you’ll also be able to create a landing page or profile where job seekers can learn more about the culture, values, and goals of your company.


Instagram isn’t just for influencers or photographers anymore. It’s also a strategic social media site for businesses to increase their visibility on the internet Although most companies have an Instagram page, they can also use their accounts to post job openings and to hire employees.

If you want to advertise a new opening, you can create a post, story, or reel to share with your followers. Make sure to also utilize trending hashtags (for example, the job title or city) to reach other potential job seekers as well.

Don’t forget to share other aspects of your company to appeal to candidates. You can post stories of company events, create videos showing what it’s like to work in the office, or highlight star employees through posts.


While it might be difficult to post a detailed job description in 280 characters, it’s still possible. You can find star employees on this popular social networking site with the right use. Twitter is a great tool for connecting with professionals. You can also use it to build your brand while tapping into a large active candidate pool of job seekers at the same time.

Besides posting content and engaging with other Twitter members, you will also have the opportunity to post job openings. You’ll want to write a short but catchy description (remember, you only have a limited number of characters). To get more views, it’s also important to use trending hashtags with keywords applicable to the role.

Make sure to also create a short link that directs users to the full job description on your website or a third-party site like ZipRecruiter.


Although it’s one of the newer social platforms, TikTok has seen over 1 billion users in over 150 countries. And while many people turn to the app for entertainment, it’s been experimenting with TikTok Resumes. This is a tool that allows job seekers to create video resumes showing off their special skills or talents.

Until the TikTok Resume program launches, companies can still create content to increase engagement. And considering the majority of TikTok users are Gen Z, this is a great way to advertise entry-level or part-time positions that you want to fill.

More Recruiting Tips

ZipRecruiter is an excellent site. They have intelligent AI-matching technology to send you job seekers who match your requirements. By using social media in conjunction with a job site, you’ll be on your way to hiring your dream employee in no time!

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