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More and more beauty brands are championing a social cause — whether it’s donating proceeds to a well-liked organization or becoming as eco-friendly as possible. However, it’s still not so easy to figure out if one of your beloved brands is really doing what it promises. That’s why reading the fine print is essential. That’s especially true when you’re trying to figure out if a beauty brand is really, truly, completely cruelty-free. To make it easier for you, we’ve listed our top 10 cruelty free brands for your beauty needs.
Babe Cosmetics are constantly creating new cruelty-free beauty essentials, easy-to-use skincare and makeup that are must haves for your beauty regime. This is one of our favorite cruelty free brands, famous for their gorgeous waterproof matte lipsticks and flawless foundation. Take advantage of their current promotion, free shipping on orders $40+ US and $50+ worldwide. They also have a great subscription box!
Disco is a new clean and cruelty free skincare brand for men. This cruelty free brand provides everything a guy needs for his skin, conveniently all in the one place. Their products are clean, their packaging is recyclable, and their membership program takes out all of the guessing work in the replenishment process.
This cruelty free subscription service, Birch Box, gives you a beauty box each month. The beauty box is filled with products customized to your beauty regimen and preferences, featuring both prestige and niche brands. Best part about this cruelty free subscription box is that you can purchase the full-size version of your favorite beauty samples, and they ship free!
Unlike Maybelline and Loreal, Milani is a cruelty free and affordable beauty brand! And not only are Milani products cruelty free, they’re also PETA-certified. To be as transparent as possible with their customers, the brand’s website features a landing page for its vegan formulas (free of animal-derived ingredients). This is great as you can shop with even more clarity for products like this incredible blush.
CoverGirl became Leaping Bunny Certified a couple of years back, meaning that you can now pick up tons of their beloved classic CG mascaras (and a bunch of other amazing products) with no fear of animal testing. This is one of our favorite drugstore cruelty free brands!
6. E.L.F. Cosmetics
E.L.F. Cosmetics is probably one of the most budget-friendly makeup brands there is. You’ll be pleased to know that E.L.F. Cosmetics is completely cruelty free, never testing on animals nor using animal products, with all of its fan favorite brushes and false eyelashes comprised of synthetics.
7. Anastasia Beverly Hills
Anastasia Beverly Hills is a staple brand for its eyebrow products. ABH is known for everything anyone could ever need for their sharp brows — from gels to pomades— and of course, its classic pencil formulas. Even better, all of these goodies are proudly cruelty free.
8. Wet n Wild
Did you know that one of everyone’s go-to drugstore makeup brands is cruelty free? This makes us love Wet n Wild even more. Affordable and cruelty free! This super-affordable beauty range and its parent company, Markwins International, are even endorsed by PETA as being cruelty free. Their photo focus foundation has excellent reviews.
9. Tarte Cosmetics
10. Becca Cosmetics
You’ve probably heard of Becca Cosmetics, they’re huge in the makeup game! Known for their blinding highlighters and flawless selfie-ready foundations. Becca Cosmetics is loud and proud about its cruelty free makeup policy. Doubling down on that commitment, the brand doesn’t sell its products where animal testing is required by law. Bravo, Becca Cosmetics!
If you’re passionate about animal welfare and well-being, than finding cruelty free brands for your everyday and beauty needs is essential. We hope this article on our top 10 cruelty free brands that could help you with your future purchases.