What is an Elevator Pitch?

Great elevator pitches have opened up thousands of opportunities for business partnerships, new projects, and even job positions. People who master the art of the elevator pitch usually end up advancing their careers in creative and new ways.

They also leave a great impression on people in their field.

Leaving these types of impressions becomes crucial when you’re trying to progress your career. When you apply for positions on ZipRecruiter, you’ll need to know how to present yourself well in a brief period of time.

Below, we’ll get into what elevator pitches are, when they’re used, and how to prepare one that portrays you and your ideas in the best light.

Defining the Elevator Pitch

elevator pitch

As the #1 job site in the United States, ZipRecruiter specializes in matching job seekers with their next best career opportunity. Once you create a free profile, you can browse thousands of job posts.

ZipRecruiter will highlight which ones best match your skillset, allowing you to polish your ability to give employers an elevator pitch.

So, what is an elevator pitch?

To understand where the term came from, picture yourself entering an elevator. You see a person with whom you’ve wanted to talk. You have a proposal to make, but you only have until the elevator reaches its destination. So, you summarize your proposal in 20 to 30- seconds.

When Should You Use an Elevator Pitch?

elevator pitch

Most often, people craft elevator pitches when they want to propose a new idea to a boss or business partner. Others create them when they’re leading change initiatives and need to get new people on board.

You can also create elevator pitches that portray what you specialize in professionally. These are useful when you’re trying to forge new business connections or get a job.

When you look for a job on ZipRecruiter, you should start preparing elevator pitches to give in interviewers. Once employers start reaching out to you about open positions, you’ll likely need to highlight your skills and experience.

For each interview, go over the job’s requirements and figure out how your experience makes you uniquely qualified for the position. Then, prepare a 20 to 30-second elevator pitch to give during your interview.

How to Create an Elevator Pitch

elevator pitch

But how do you create an elevator pitch?

Because the elevator pitch is so short, you need to plan it out. If you don’t, you run the risk of wasting time on irrelevant details or failing to impress the other person with your ability to express your ideas succinctly.

So, you should take the steps outlined below to plan your elevator pitch.

Step 1: Focus on Your Main Point

As you start to craft a pitch that matches the perfect elevator pitch example, focus on your main point first.

Get a pen and paper and write down everything you need to communicate. Don’t focus on the auxiliary details quite yet. Just get the main points down.

Step 2: Figure Out What You Do

Next, you want to figure out how to present what you do. If you’re looking for a job, identify some of the key responsibilities you have had throughout your career. Think about what you want to do with your career in the future.

If you’re approaching someone on behalf of your company, highlight what your team does and how you go about it.

During this step in the process, you should identify your unique selling proposition (USP). A USP is whatever makes you, your organization, or your idea stand out.

Step 3: End with a Question

Once you’ve gone over your main points and what you do, you should end with a question.

The question you select will depend on what you’re trying to accomplish. For instance, if you’re trying to get a job, you might end with the question, “What types of people do you see working at your company in the future?”

A worker who is trying to get a business partner would ask something related to the desired business deal. For example, a person who wants two companies to work together could ask about the long-term objectives of the other person’s company.

Elevator Pitch Example

Have trouble figuring out how this would all fit together? Refer to the elevator pitch example below:

Hello, Mr. Smith,

 My name is Sue Ronaldson, and I’m a mental health executive at Happy Brains LLC. My team and I have been addressing the issue of mental health problems in the workplace and have helped 25 different companies focus on worker self-improvement. We offer a foolproof plan that focuses on employee productivity and encourages worker retention.

Are you available to speak further on how we can help your team succeed?

Get a Job with Your Elevator Pitch

Learning to present yourself with the succinct language of an elevator pitch is essential when you’re trying to land a job. Often, recruiters have to sort through hundreds of applications. So, you have to do what you can to stand out.

ZipRecruiter can help you distinguish yourself. Once you create a profile, the platform will send your information to employers, who can then invite you to apply for a job. Those who get invited to apply are 3 times as likely to get hired! You can also save time by applying with one click. Create your free profile today!

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