Email marketing is one of the most important aspects of growing your business, which is why we wanted to write this in-depth Constant Contact review. With over 25 years in the business, Constant Contact knows a thing or two about marketing campaigns. Whether it’s for increasing brand awareness, releasing new products, or simply acquiring more traffic for your website.
In this article, we’ll take a look at all the cool features Constant Contact email has to offer. We know there are a lot of email marketing options on the market today, which is why it’s important to take a deep look into the different offerings available.
What is Constant Contact?
As one of the biggest names in the email marketing industry, Constant Contact is an easy way to engage with your customers and grow your business. The company was established in 1995 and has developed to support more than 650,000 customers in over 180 different countries around the world.
Whether you’re just starting out, looking to expand your brand, or simply interested in acquiring new users, Constant Contact can help you with your marketing strategy.
What are the Features of Constant Contact Email?
Constant Contact makes it easy for first-time or experience markets to easily set up attractive and intuitive email marketing campaigns. You can use the email template builder to customize whatever you’d like, or you can browse through the catalog of hundreds of pre-made templates instead.
If you’ve previously used another email marketing tool, then you can import your contacts directly from Excel, Outlook, Salesforce, or any other CRM service (they’re partnered with 270 different apps and tools). For new users, simply place the Constant Contact integrated sign-up form on your website or Facebook app to start expanding your customer base.
All emails come with detailed tracking and reporting, so you can see exactly how well each campaign has run. See sends, opens, clicks, and even see trends between desktop and mobile using their analytics tool.
Although emails can be created and sent on a whim, you’ll also have the choice to automate your campaigns. Schedule your emails hours, days, or even weeks in advance (and see the most successful sending times in your analytic dashboard, too!).
What Other Features Do They Offer?
In addition to their email building tool, Constant Contact also has numerous other features that can prove beneficial to your marketing campaigns. You can also create an E-commerce store or online website in just a matter of minutes. This is an excellent option for startups who don’t have the resources of finances yet to invest in a full-fledged developer or website designer.
You’ll also have the option to create social media ad campaigns. Post on Instagram or Facebook to acquire new users, build brand awareness, or simply drive traffic to your website!
Constant Contact Review – Pricing
Constant Contact offers multiple pricing plans depending on your needs and business size. The most affordable model is their Email plan. At $20/month, you’ll be able to send unlimited monthly emails, create sign-up forms, and access your analytics for up to three users.
The Email Plus Plan ($40/month) is better suited for small to medium sized businesses. You get everything the basic Email plan includes plus email automation, event marketing tools, and the ability to A/B test your campaigns for up to 10 users.
If you’re not sure which plan to get, simply sign up for their one-month free trial. That way, you can test all the features to see which plan is the right fit for your business.
Our Constant Contact Review
In our humble opinion, Constant Contact is a must-have for any business looking to expand its marketing efforts. Although they excel at email marketing campaigns, the fact that they offer other features like website builders and social media ad creation is a huge bonus.
Best of all, it’s easy to use, affordable, and perfectly suitable for various types of businesses. Constant Contact is really your one-stop-shop for everything brand and marketing related.
- Beautiful customizable templates
- Easy-to-use platform
- In-depth analytics
- Ability to automate and schedule emails
- Seamless social media ad creation
- Website and E-commerce site builder
- Great app integrations
- Competitive pricing compared to other email marketing companies
- Not all templates or forms or customizable
- Not ideal for companies needing more than 10 users
Constant Contact is a great tool for all types of businesses– and with a one month free trial, there’s really no excuse not to give them a try! Looking for more small business inspiration? Here are some creative business venture ideas and a list of 10 steps to starting your own business.
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