As hiring becomes more and more digitized, we know it can be hard to sort through applicants to find top talent. There are numerous hurdles to get over, especially because there are so many different places to advertise your job openings. If you’re having trouble optimizing the locations of your job postings, ditch the “Help Wanted” posters and keep reading this article for 6 of our best ideas. 

Help Wanted – Tips to find Employees

Tip One: Post on Your Business Social Media

A strong presence on social media can be crucial in extending your reach and retaining top applicants. Social media is an awesome way to give applicants an inside look at what it’s like to work at your company in and outside of the office. Posting events like company volunteering days, company trips, and fun activities outside of work can work wonders at showcasing your company culture. Second to a candidate’s ability to perform the day to day function of their job is their ability to enhance your company culture in a positive way, and social media is a great way to attract people who are more likely to be a cultural fit. 

Tip Two: Post on Online Job Boards

There are so many sites that claim to help with recruiting, so we took a look at each of them and think ZipRecruiter is your best bet. ZipRecruiter is an online platform that helps do some of the recruiting legwork for you so you can say goodbye to old fashioned “Help Wanted” signs and instead focus your energy on running your business. 

The best part is, Zip Recruiter not only saves you the stress of doing all of the recruiting legwork–sorting through candidates, screening resumes, and finding top skills to match the position you’re hiring for–but automating each of these complex processes also reduces the cost of recruiting, as you no longer have to hire a human resources employee to do them for you.

If you’re not sure how to create a listing in a job platform, check our article here

Tip Three: Attend A Local Hiring Fair

Even though so much of recruiting has become digitized, we don’t want to reduce the value of old fashioned in-person recruiting. A great way to recruit top talent and expand the scope of potential employees is by attending a hiring fair in your area. There are several types of fairs, including fairs for seasoned professionals and fairs specifically for college graduates, to list a few. Depending on the type of job you have an opening for, these can both be great ways to meet prospective applicants. As well as this, fairs give you an opportunity to make an in-person impression and show who you are as a company, what your values are, and how great of a culture you have. 

Tip Four: Play Your Network

A warm introduction from a respected colleague or professional associate can also be a great way to find a candidate, especially if you’re looking for a niche role that requires a specific skill set or personality type. Turning to your current employees and asking them to share job openings with their professional networks can be a great way to start. This also allows you to have a more holistic understanding of your candidates because an employee can personally attest to their strengths and weaknesses. 

Tip Five: Revisit Your Resume Database

Chances are, people you have previously applied or even interviewed for an opening at your firm in the past are still interested in the work your company does. Going back through past applicants can help you find help wanted that may have a serious interest in your current open position. Better yet, revisit people who got far in your interview process but ended up not getting hired. This way you know they’re serious about your company. And hey, maybe they picked up some new skills since the last time around.

Tip Six: Paid Social Media

If you love the idea of creating an organic presence on social media but have had trouble getting things up and running, paying for postings on social media can also be a great option. Even though paying for ads on social media varies from your typical “Help Wanted” poster, it can be a highly effective means of advertising your job opening and your company. And this way you don’t have to take away from your workday to build your online image and can instead focus on running your business!

We know sorting through candidates to find the one who can not only perform well professionally but also fits your unique culture can be a challenge. But we hope implementing these 6 tips will help you in your search!