If your company is having a hard time recruiting CDL drivers, you aren’t alone. In today’s market, it’s difficult to find experienced and hard-working employees anywhere, and that includes the trucking industry.
However, there are some steps you can take to increase your hiring efforts. Maybe you’re advertising to the wrong demographic or using the wrong job board (hint: we recommend using ZipRecruiter for the best results). In this article, we’ll explain a few useful tips employers can use to find reliable and trustworthy CDL drivers!
4 Tips for Recruiting CDL Drivers
1. Use the Right Job Board
Recruiting CDL drivers poses its own challenges compared to finding employees for traditional office jobs in tech or finance. Therefore, it’s crucial that you use a job board with opportunities for these more labor-intensive roles.
When it comes to hiring sites, we recommend listing your positions on ZipRecruiter. Post your open role with them, and it’ll be shown on their site along with 100 other hiring sites. Casting such a wide net to available job seekers increases your chances of finding high-quality applicants.
And if you don’t have the bandwidth to sort through those candidates, don’t worry. ZipRecruiter uses AI technology to match you with candidates in their database who match your job requirements! They do all the heavy lifting so you can focus on other necessary tasks at work!
To take advantage of their great benefits for recruiting CDL drivers, sign up for 1 of their 3 plans!
2. Advertise Your Perks
The trucking industry is very competitive, and companies should understand that drivers need more than just good pay. That’s why it’s important to showcase any perks or employee benefits your company offers. Benefits should be listed on your job posting, website, or anywhere else you’re looking for new hires.
Think of flexible working hours, paid time off, wellness benefits, education reimbursement, yearly bonuses, etc. Each of these things can be the icing on the cake to sway job seekers to take your job over the competition.
3. Don’t Overlook Entry-Level Drivers
Some companies are only open to recruiting CDL drivers with years of experience. However, experienced drivers are harder to come by (and they often ask for much higher salaries). If you’re willing to train, then it might be worth hiring new grads or entry-level employees instead.
Entry-level drivers are usually willing to work for lower salaries (just make sure you’re offering competitive pay). In addition, you can also train them the way you want, which will increase productivity within your company. You’ll also have a much wider applicant pool, so it’s a helpful tip for businesses that need to hire fast.
4. Use Social Media
Drivers are constantly on the road, making it difficult for them to check emails, answer calls, or respond to inquiries. On the other hand, most drivers are active on social media. So if you want to reach this target demographic, it’s important to develop a social media hiring campaign for recruiting CDL drivers.
To start, make sure your company is represented online. For example, create a Facebook company page as well as an Instagram account. While you don’t have to post every day, having an online presence increases your brand’s awareness with job seekers. It also gives you a chance to share your culture and what it’s like to be a driver with your company.
You can also use social networks for advertising open positions. With most platforms, you can create ads to target people of a certain age in a specific location. A strong social media presence can also appeal to the younger generation of CDL drivers, which is great for long-term hiring.
Get Started Hiring CDL Drivers
Hiring drivers can be challenging, but it’s not impossible. These tips can help you increase your hiring efforts to find the best employee for your job. And as we mentioned, ZipRecruiter is the best website for hiring or recruiting CDL drivers. However, they can also help with finding most other types of employees, too. You can use ZipRecruiter for finding non-profit employees or part-time workers, too! Check them out today and find your dream employee in no time!
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