ZipRecruiter vs. Careerbuilder: Your Guide to Recruiting Sites

Hiring for an opening in your company can be a long, tedious, and difficult process. The first step in the process of hiring for many people in recruiting is figuring out where to begin. Most will find that the best (and easiest) place to start when looking to hire is a job board or an online job recruitment site. While there are a plethora of options in the space, not all are equal, and not all will do the same for your recruiting process. But two great places that many will start with are either ZipRecruiter or CareerBuilder. In the topic of ZipRecruiter vs. CareerBuilder, it’s best to know what each can do for your process before putting your time, resources, and energy into attempting to hire. 

ZipRecruiter vs. CareerBuilder

We’ve taken the time to give a brief overview of each site, what each does primarily, what secondary tools/services they have, and what the major pros and cons of each are. This comparison will give you a good idea of which site will better fit your company’s hiring needs in regards to ZipRecruiter vs. CareerBuilder.

ZipRecruiter: What It Does Best

ZipRecruiter is well known by most as the leading job board and recruitment site that hosts the biggest network of job boards in its system. When you post to ZipRecruiter, your listing is posted across hundreds of different job boards and recruiting sites. This means your post will receive a large amount of exposure and visibility to the right people. ZipRecruiter also has one of the leading matching algorithms in the industry to ensure you get quality matches for your job postings. Take a look at the features below to help in your ZipRecruiter vs. Careerbuilder weigh-in. 

What Else Does ZipRecruiter Offer?

Beyond their wide range of postings and exceptional algorithms, ZipRecruiter has numerous features and tools that will help your hiring process massively:

  • Screening questions – save time and filter out all the non-qualified applicants by using screening questions to ensure the candidates you put your attention to are the best of the bunch.
  • Invite to apply – send pre-written, personal messages to candidates you find in the system, so you can be proactive with your search for the best candidates.
  • Dashboard system – an easy-to-use dashboard system is available and can be used to sort, review and rate all your candidates. From the ratings you give, ZipRecruiter’s algorithm will send you similar candidates to the ones you reviewed positively.
  • Resume database – source talent faster and proactively by using the resume search database with multiple filters in order to find the right candidates for your opening.

Major Pros and Cons of ZipRecruiter


  • Large reach and visibility
  • Smart matching technology
  • Resume database and intuitive search features
  • Brand value = more exposure for employers


  • No free option
  • Pricing can be steep for smaller businesses
  • Some features reserved for higher-tier plans

CareerBuilder: What It Does Best

Less well-known but just as intuitive and efficient for employers, CareerBuilder is built to be a great option for smaller businesses looking to hire on a smaller scale. CareerBuilder has everything you might need to hire in a streamlined process. They boast a network of over 80,000,000 candidates, so you’re sure to have plenty of qualified candidates to match with. The CareerBuilder system is super simple to use and is incredibly intuitive, so it’s a great place to start for new recruiters.

What Else Does CareerBuilder Do?

  • Automate candidate engagement – CareerBuilder’s AI data allows you to get insights into the ideal candidate for your opening to ensure you’re putting resources towards finding the proper candidate.
  • Outsourced talent acquisition team – get assistance with CareerBuilder’s proven system to drive qualified, targeted candidates into your radar.
  • Full System Management – take full control and manage job postings, candidate pools, and outreach campaigns. You have the option to use CareerBuilder’s platform. Or you can use your own and pair it with CareerBuilder’s analytics and data to build a system perfectly fit for your needs.

Major Pros and Cons for CareerBuilder


  • Intuitive, easy to use – great for first-time recruiters
  • A simple dashboard with candidate info
  • Impressive AI data to help guide your hiring decisions
  • Analytic tools to help you manage your job details


  • Lower candidate pool than other sites
  • Search functions are lacking

Try Them Both

It’s unlikely that one recruiting site will be all-encompassing for your hiring needs. It’s more likely that each of these sites will fill the role you need for most of your requirements. In the discussion of ZipRecruiter vs. CareerBuilder, both have similarities in their process. Still, each also has very different systems in place. We suggest trying a free trial/demo for each to figure out which is the best fit for you.

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