In 2020, we all know the importance of using video on our websites, in our marketing and on social media. Studies have shown that content that incorporates video nets brands 66% more leads every year. Thankfully, these days you don’t need any camera skills as there are now lots of tools out there to help you to create high quality, high converting video. The following is a Animoto review, a complete break down of one of these great tools.
What is Animoto?
Launched in 2009 by Brad Jefferson, Animoto is an online platform that allows businesses to quickly and easily create stunning video to support their brands.
What you get in each Animoto plan
Animoto has three separate packages to help you find the right solution for your requirements and budget. These are:
- Free $0 per month: You can create unlimited videos with all their standard features. Includes Animoto branding in videos.
- Professional $15 per month: Create unlimited videos without Animoto branding. Allows you to include your own watermark on the video and access to over 1 million licensed photos and videos. In addition, this plan also includes high quality videos (HD 1080p), over 40 professional fonts and more than 3000 licensed music tracks.
- Team $39 per month: Includes all Professional plan features. The ability to create unlimited videos without Animoto branding with multiple accounts (up to 3). As well as license to resell to businesses and 30-minute consultation with video experts.
How to get started with Animoto
Getting started with Animoto couldn’t be easier – here’s how it’s done:
- Head on over to Animoto.com
- Click onto the ‘Sign Up’ button in the top right hand corner
- Follow the onscreen instructions to get up and running within minutes
What are Animoto’s features?
Animoto has some fantastic features that help your videos to look incredibly professional. These are:
Animoto has a huge range of templates to choose from to create your video. These are conveniently collated into groups.
If you don’t have your own imagery, you can take advantage of Animoto’s stock library which contains over one million paid and unpaid images.
Text, Fonts and Effects
With this feature, you can truly make your video your own by choosing from over 40 fonts and adding special text effects.
Photographs and Video Clips
Quickly and easily upload your pictures and video clips and then drag and drop straight into your video project.
Animoto has tons of great tools which allow you to make sure that your video is as unique as your brand is. Customization features include colors, fonts, background themes and more.
This feature allows you to add your branding to your video in order to protect your rights and keep your name in plain sight. You also have the option to remove the Animoto branding if you opt for the Professional or Business Plan.
Animoto has three separate aspect ratios to choose from for added flexibility.
This feature allows you to choose a theme tune to accompany your video for added reach.
You can adjust and resize your videos in just a couple of clicks.
Animoto lets you post your videos to social media and your website with just one click.
If you want to show off your video at an event, this feature will allow you to download it onto a disc or memory stick to use as you wish.
Animoto Review: Pros & Cons
There are some fantastic tools out there but none of them are perfect, so here we’ll take a look at some of the pros and cons found in this Animoto app review.
Ease of use – Animoto’s straightforward and intuitive interface practically takes you by the hand and guides you around the site, making navigation super easy.
No downloads – Once you sign up with Animoto, your online editor is ready to go without any downloads and without any fuss.
Price – This is one of the most affordable video creation platforms around and you can get started with a free version before committing to a paid one.
Fast – Brands can create a new video in minutes, making it exceptionally convenient for last minute meetings and presentations.
Features – Animoto has a lot of features that help you to make sure that your videos are striking, unique and consistent with your brand.
Unlimited – Animoto lets you create unlimited videos, even with the free version.
Restrictions – At the moment Animoto doesn’t allow you to make changes and adjustments to single frames.
Control – It’s not possible to edit one section of your video without it affecting the overall project.
Templates – Animoto’s template selection is basically ‘one size fits all’ at the moment.
Hoping to create Hollywood style videos with tons of special effects and graphics? Then you may be disappointed with Animoto. If, however, you’re simply looking to create professional looking, engaging videos for your business then I would urge you to give this platform a try (and with a free version available, what do you have to lose?).
As described in out Animoto review, this softwsare offers a really affordable way of optimizing your website, advertising, content and social media and really helps to improve conversions. While the selection of templates may be somewhat limited, Animoto makes up for this with a really comprehensive range of features including customization, which allow you to add your branding to your videos and remove Animoto’s (unless you’re using the free version).
If you enjoyed this article check out Best Online Courses You Can Take To Fight Boredom. To learn more about video and photo editing check out Best Social Media Platforms of 2020 and The Best Photo Editing Apps For All Your Photo Needs.
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