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These days, more and more people are choosing to break free of the traditional 9 to 5. They do so by launching their own businesses. If you have a great business idea, that’s a fantastic start. Although, there’s a lot more to creating a business than just inspiration. In an increasingly competitive market, branding is everything. A big part of that is having a dynamic, easy to recognize logo that you can incorporate into every part of your website and social media presence. With a tight budget, it may not be possible to hire a designer to make your logo. The following guide will show you how to make a logo for free or with paid tools.
A great logo starts with a unique and engaging design. You don’t have to be a professional for this. However, it is a good idea to get familiar with some basic design tips. CreativeLive has some fantastic online art and design classes which are really affordable and will point you in the right direction when designing your new logo.
Branding is all about maintaining a consistent image and tone of voice including your logo to ensure that your business can be easily recognized on all of your marketing materials from social media to holiday business cards. Canva’s handy Brand Kit can help you to keep your branding on the right path. Best of all, it’s completely free to use.
When designing your new logo, there are a few things to think about. It’s a good idea to start by considering your audience – who they are and what they’re looking for? This will help you to gain insight when it comes to your imaging. If you’re not sure what you’re looking for, Design EVO has lots of inspiration to get you started as well as show you how to make a logo for free with its clever online tool.
Bring in a professional
Sites like Design EVO are really easy to use, even for beginners. However, it may be that you’re looking for a more professional finish to your logo design. Logo Maker offers the option to work with a qualified designer for your logo at a relatively low cost and can really help to make your branding shine.
How to make a logo with a photo finish
Lots of businesses choose to make a photo part of their logo design. Although this can be incredibly effective, make sure it is being used wisely. Take care to ensure that the image is clear. This, in return, conveys the message that you’re aiming for. For those looking to use their own photographs, CreativeLive’s free online photography classes are really useful for showing you how to make a logo your own with great photography.
If your own photography skills aren’t quite up to the task, don’t worry. Preset Pro has lots of beautiful portrait and landscape images available to help you take your new logo to the next level. When using a photograph for your logo, remember that you don’t have to use a picture ‘as is’. Tools like Luminar allow you to quickly and easily edit your image to make it completely unique to your brand.
Maybe that you have an old photograph at home that you’d love to use. Although, it may be have tares or stains. With a little bit of love and care, these can be restored and scanned for use on your logo.
Once you have your amazing new logo and you’ve seen that it looks great on your website, it’s time to check that it looks equally impressive in print. Often, a design that works online will fall a little flat in print, so it’s always worth choosing a reputable printer which offers to send you a sample before you commit to a full print run.
Video is increasingly popular when it comes to marketing your brand on social media, and many brands like to create videos that incorporate the image from their logo to increase engagement with their target audience. Animoto is a great tool to do just that. To learn more, head over to Animoto Review – The New Way Of Making Content.
When thinking about your logo and branding, you may want to consider how it will work on physical branding merchandise such as magnets, t-shirts, stickers and more. As with print, a logo can often look different on these kinds of surfaces.
A strong logo can really help your brand to stand out in an increasingly hectic marketplace. So, it’s always worth taking the time to make sure that yours represents you and your company well. If you enjoyed this article, you’ll enjoy Best Website Builder Software 2020 and The Best Photo Editing Apps For All Your Photo Needs.