This year has been transformative, to say the least. And the effects of this drastic shift remain to be seen. However, there are still a couple of key marketing trends 2022 has to offer that can greatly benefit your business. Here are 5 key takeaways from the current marketing climate.

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Email Marketing Is Still Important

Although some have left email marketing in the past, using email as an additional marketing funnel can help you stay relevant and active with your customer base frequently. With email marketing, you gain the ability to communicate often with your customers and have easy access to presenting them with your latest deals, offers, and company news.

With Constant Contact, email marketing has never been simpler, smoother, and more intuitive. They offer an assortment of tools and features well suited for any level of businesses and marketing needs.

If you are looking to learn more about email marketing, give this email marketing article a read!

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Efficiency Is a Top Priority

In order to succeed in today’s digital age, it’s important to focus your brand strategy around efficiency—in all areas. Though it’s nothing new, optimization of processes remains one of the most crucial marketing trends 2022 has to offer. After all, our attention span is now shorter than ever, so you have less time to grab your potential consumer’s attention.

You can think of efficiency in a couple of ways: You’ll want your ads to run smoothly and get to the point quickly. You’ll want to make sure it’s easy for your consumer to reach a purchasing page. By improving your website, your consumer is much more likely to buy your product or service, simply because it’s more accessible. Investing in software with Appsumo proves to be an excellent brand strategy, though it may not be the first thing that comes to mind. This year’s buyers need to be able to reach your product or service with ease in order to consider purchasing it.

Also, you can have a look at USA Today, which delivers current national and local news, sports, entertainment, finance, technology, and more. It brings an empathetic and unbiased perspective to readers and subscribers will get access to news on mobile, app & desktop.

Voice Search Is the New Normal

One of the most novel marketing trends 2022 has to offer is the rise of voice search. This year, we’ll see an even higher rise in the use of smart home systems like Amazon Alexa and Facebook Portal. In fact, it’s estimated that half of all searches will be through voice search, without looking at a screen.

That being said, SEO optimization is more important than ever. You’ll want to make sure that your business or brand is properly optimized so that it comes up through a vocal search. If your brand is within the first few search query results, it’s likely that you’ll get little to no organic traffic to your site. In 2022, visibility by voice is key to your marketing success.

Presentation Matters

Presentation continues to be one of the most important marketing trends 2022 can offer. You’ll want to focus not only on visibility but what is visible when people visit your site or landing page. If you are working on a video, you might want to check out Animoto for a quick and easy video maker with different types of styles! Consumers value transparency, so make sure your brand reflects that.

Use clear, concise language to get your business’ message across. You’ll also want to make sure you’re representing yourself consistently across all platforms. That means developing graphic templates or logos. You can do so at minimal cost with Canva.

If you’re creating content from scratch, use a high-quality camera. Additionally, you can buy one from Focus Camera or invest in a professional photographer. Or use websites like Masterclass to help you learn how to make creative, engaging, unique content.

If you haven’t started accepting online payments on your own sites, check out Square Online Checkout. Square allows you to have easy checkout links to help you start accepting payments online.

Not familiar with developing graphics? Give this photoshop tutorial for beginners a go!

Social Media Marketing Is Vital

When studying marketing trends, social media should always be a top priority. Focusing on social media exposure continues to be one of the most productive marketing trends 2022 can give.

Also, make sure your social media representation is consistent with your website. In many ways, your social media accounts serve as part of your business portfolio. It pays to focus on consistency. You can also hire a social media marketing agency through Tailwind to help you reach your social media-specific goals. Regardless, investing in social media marketing is well worth your time.

More Marketing Ideas

If you are looking to learn more about social media marketing, give this social media marketing article a read!

When it comes to marketing trends 2022, focusing on strictly digital content is no doubt the best way to boost your ROI. By investing in your brand’s presentation, SEO optimization, visibility, and social media, you’re bound to see some noticeable results in no time at all.