Recruiting websites like ZipRecruiter are the top ways to find employees on the web. ZipRecruiter is easy to use and has a large database. But did you know there are other ways to post jobs that can help cast the job recruiting net a little wider?

While most of us use Facebook for staying in contact with friends and family, it can also be used for companies looking to hire new employees. Facebook has nearly 3 billion active users, making it one of the largest untapped recruiting tools online.

5 Tips for How to Recruit on Facebook

In this article, we’ll share five easy tips for companies interested in how to recruit on Facebook. From arranging networking events to promoting jobs, we’ll walk you through everything you need to know about using Facebook.

1. Create a Facebook Page for Your Company

Creating a company Facebook business page is crucial for any employer – regardless of whether you’re hiring or not. Here, you can share company contact information, upload photos of team events, or post-hiring updates. This is also a great opportunity to raise brand awareness and attract followers. Facebook members and followers can also reach out to you through your page using Messenger. This makes it easy for you to answer questions or respond to inquiries.

Having a business page is necessary if you want to know how to recruit on Facebook. The reason is that you need a public profile to interact with other members or groups. And remember, posting weekly or monthly is a key factor to driving traffic to your page.

2. Expand Your Reach with Sponsored Posts

If you do not see much engagement with your recruitment posts, then you might consider paying for sponsorship. Facebook has a nifty “Boost Post” feature, which is essentially a paid ad to help you reach a wider audience in order to get more views or clicks.

To create a boosted post, you’ll need to select your target audience, set a total budget, and define how long you want your ad to run. Once your ad is live, it’ll show up to your followers (or to people who don’t even follow you). This allows you to connect with a wide range of potential candidates and job seekers.

3. Don’t Limit Your Reach

Jobs for Facebook has a growing hold on the online job posting market, but it’s certainly still not the go to for candidates. You’ll want to make sure to publish your job posting in multiple spaces and boards to keep your reach growing and expansive.

Our top pick is ZipRecruiter, the go-to for most job seekers. and posting on their platform would help to expand your reach for your job posting.

A service like ZipRecruiter will likely give you better access to qualified candidates, more tools and a more narrow and focused space for job posting. It’s best to use Facebook as a secondary, organic market for recruiting, and then focus your main efforts on a tool such as ZipRecruiter.

3. Join Job Seeker Groups

In addition to posting your job listing to your Facebook followers, you should also join a few different Facebook groups. There’s a group for everyone and everything on Facebook, so look for ones that are either in your city or in your field of industry. There are also plenty of networking groups that welcome companies to post information and hiring updates.

However, it’s important to review the rules of the Facebook group before posting. Some groups have restrictions on what can be posted or even how often something can be posted.

4. Utilize Jobs on Facebook

Although you may be listing open job positions on your website or other third-party job boards like ZipRecruiter, you can also share your listing directly with Facebook. Jobs on Facebook is essentially a job board, where you can post new openings and accept applications with ease. As long as you have a Facebook business page, you can start working with Jobs on Facebook immediately.

Your job posting will not only show up on your business page, but it will also show up on the “Jobs” section of the desktop and mobile app. If a qualified candidate applies, you’ll be able to review their application and even schedule interviews using Facebook Messenger. For more information, check out our article on how to post a job on Facebook.

5. Create Networking Events

If your company is hosting a networking or business event, then make sure to advertise the event with Facebook events. You’ll be able to share all the details about the event and even keep track of who’s coming or who is interested in coming. And after the event, you’ll have an entire list of people who showed up, so you can follow up or keep in contact with them afterward.

Anyone who follows your page will automatically see your event in their news feed. If you have an ad budget, you can also promote your event to be seen across a wider Facebook audience of job seekers or industry professionals.

Other Recruiting Methods

In addition to recruiting on Facebook, you can also find qualified candidates by using one of the best recruiting sites like ZipRecruiter. Not only will your listing show up on ZipRecruiter’s platform, but it will also be shared with over 100 different websites as well. Feel free to check out our ZipRecruiter guide for more information.