Do you want to get the best candidates for your open positions? The internet can serve as one of the most powerful tools for finding new recruits. Many employers use a wide variety of sites to find qualified workers, with some even advertising on Facebook. But should you know how to post jobs on Facebook?

ZipRecruiter vs. Facebook Job Ads

Below, we’ll get into the pros and cons of posting a job on Facebook (and how you can benefit from using ZipRecruiter, too). That way, you can maximize your search for the right employee for your company (learn more about the steps you should take as you hire)!

ZipRecruiter

ZipRecruiter is the #1 job hunting platform in the United States, and for good reason. The site has 25 million monthly users, and it has incredible perks for employers looking to find their next great hire.

When you create your profile on ZipRecruiter, you can start posting jobs for free, even if you’re going to learn how to post jobs on Facebook. ZipRecruiter takes the guesswork out of building a high-quality job listing by offering you customizable templates that work well in a wide variety of industries. The platform also never locks you into 30-day plans. Instead, you can keep your ads running for as long as needed.

But most likely, you won’t need them for very long. Most employers who use ZipRecruiter get a qualified candidate within the first day.

Once the jobs go live, they’ll get posted to more than 100 top job sites. So, you’ll attract candidates from not just ZipRecruiter but other platforms as well.

If you want to get more out of the platform, you can choose between its 3 plans. No matter which you choose, ZipRecruiter will match you with the most qualified workers on the site. Then, you can browse their profiles and invite them to apply.

As applications roll in, you’ll need to manage them. ZipRecruiter assists with this, too. Indicate which candidates you’re interested in interviewing and then note that you’re not interested in the other ones. ZipRecruiter will then send the candidates you don’t want to move forward with a politely-worded rejection.

Facebook

If you have a company Facebook page, you already have the ability to attract new employees to your business. Each Facebook business page comes with the option to add job listings to the profile. If you do this, people who follow your page will have the ability to browse through your open positions.

Facebook users will also be able to find your vacancies in the jobs bookmark or on Facebook Marketplace.

After you start receiving applications, you can go through them and contact the applicants you’re interested in on Messenger.

Some employers think it’s worthwhile to know how to post jobs on Facebook. The site has 1.86 billion active users, giving you an almost unlimited pool of potential candidates. Chances are, your ideal hire is already on the site, and they might be following you.

It’s also a great way to find candidates who are already interested in your company. If they aren’t already following you, they’ll have the chance to review what your business is about. They can look at your posts to see your latest updates and come up with ways they can use their skills to contribute to your goals.

How to Post Jobs on Facebook

If you want to learn how to post jobs on Facebook, you need to study the best ways to conduct an online hiring process.

Start out by describing the job in as thorough a manner as possible. Highlight key details using bullet points. Include information about the job’s responsibilities and the qualifications your ideal candidate has.

If you’re receiving applications through Facebook, it’s best to stay organized. Make sure you’re reviewing applications in a timely manner and assign someone to handle answering applicant messages on Messenger.

Start Your Hiring Journey

Now that you know how to post jobs on Facebook for the best results, it’s time to decide whether you want to use Facebook alone or with ZipRecruiter.

Using Facebook has many advantages, but it isn’t a dedicated job search site. Most of the people who visit your profile probably don’t do so to look for a position. So, if you want to advertise your job listings, ZipRecruiter is your best bet. Learn more about the best hiring platforms here!